Drive awareness, increase customers and share your story amongst a highly engaged audience.
A seamless experience. Instagram ads appear in a bold, linear format at the centre of visual inspiration.
Complement your feed content with ads on Instagram Stories. Connect with over 500 million accounts using stories daily.1 Learn more about stories ads and specs.
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos that are up to 60 seconds long in landscape or square format.
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Reach the people who matter most to you. Make your ads reach the exact audience that you want using our precise targeting options. Target people based in specific locations such as counties, regions, cities or countries.
Narrow your audience based on information such as age, gender and languages.Reach people based on interests such as the apps they use, ads they click on and accounts they follow.
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